Communication and the art of pitching

Dernière mise à jour : 28/10/2021

The art of pitching and communication in order to share essential information is an area not to be taken lightly. A speech should be prepared by asking the right questions: Who is the audience? What is my goal? What are the key messages?Some rules must be respected, such as a thoughtful use of colors, pictograms and style. You should be clear and consistent in both speech and gestures.Here we will go through the different steps to present a project efficiently.

illustration communication et pitch


Why do we pitch?

Whether it is for a business meeting, a fundraiser or some kind of presentation, knowing how to present your data is essential. The pitch makes it possible in a synthetic way to present its activity or project by highlighting its strengths.First used in the cinematographic field (in order to present the scenarios to producers), nowadays the pitch is present in various fields ranging from job interviews to phone prospecting.


Steps of an efficient communication

Presenting a coherent and effective pitch requires a few steps to follow.The pitch structure is ideally as follows:

  • An introduction that lasts between 10 and 20% of the presentation.This introduction gets the audience’s attention.It is the perfect time to convey emotions and capture your audience.
  • The body of the presentation, between 65 and 85% of the presentation. Here the goal is to develop the pitch's topics while remaining logical, consistent and easy to understand. The data storytelling is here an interesting tool. It makes it possible to convince, persuade and engage your audience, thus making them interested in the project. Data storytelling has several other advantages such as: time saving thanks to key information-sharing, an improvement of internal communication or an optimization of the allocation of resources.
  • The conclusion, between 5 and 15% of the time. Conclude your pitch by accurately repeating key messages in order to print them into the audience’s mind.
The introduction and the conclusion must contain key messages.Indeed, these are the parts that the public holds most dear.Some tips:
  • Be enthusiastic and know your subject
  • Have a clear and consistent presentation that goes smoothly and naturally
  • Speak in simple terms and be concise (avoid being generic)

Do not make any spurious gesture.Instead, present concrete facts and figures and their implications for the future.Image presentationExample of template in Powerslide


The communication of the body

According to Professor Mehrabian (1967) only 7% of communication is verbal versus 93% for non-verbal communication.Thus, body language is essential for any communication process. Join your gestures to your words!


The eyes

Looking into each other’s eyes is essential.Even though speaking to an audience can be daunting, it is important to capture the audience’s attention and connect with them.Avoid the pitfalls:
  • The scanner: go back and forth from left to right throughout the room, not looking at anyone
  • The obsessed: focus only on one person
  • The astronaut: only look above the audience without looking at anyone

Gestures and posture

It is advisable to be anchored in the ground without being frozen and to make ample gestures.Do not hesitate to move from time to time.Do use your hands!Avoid the pitfalls:
  • Holding the hands behind the back
  • The shy, hands in pockets
  • Do not point your finger at someone

In summary,

Remember that a well-prepared presentation is the key to success!The introduction and conclusion of your presentation are essential to get the message across.Do not hesitate to make your interlocutor react with a storytelling that will engage him emotionally.Finally, your body will express itself just as much as your words, so take care of your gestures and content.Test Powerslide for free now, enabling you to create neat and interactive presentations.